Munich, MINI gives first glimpse of the design of the future all-electric model family

May 10, 2023

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BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705359 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.
BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705358 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.
BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705357 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.
BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705356 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.
BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705373 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.
BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705372 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.
BMW have offered prospective drivers a first glimpse of some of the design characteristics of the next generation of all-electric MINI cars. They promise the new MINI models will have their own strong individual character that is expressed in distinctive design features, while exuding individuality. With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for, says Oliver Heilmer, Head of MINI Design. We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before. At the centre of th Copyright: xBernhardxFilserx 52705371 EDITORIAL USE ONLY. NOT FOR USE BY NEWSPAPERS BASED IN THE UK.

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